An identity system from wordmark to guidelines

The challenge

Look established on day one and stay consistent when three different people make the next fifty assets.

What we did

A single mark from logo exploration, a two-font type system, a primary and extended palette with accessibility checks, and rules for clear space, minimum sizes and misuse. Applied to stationery, social templates and a web hero, packaged as guidelines with editable source files.

Stack: Adobe Illustrator, Figma, Brand guidelines deck, Editable social templates